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TEESPRING REBRAND

Teespring is a global e-commerce platform that allows anyone to take an idea and turn it into a high quality product for free. Shopping here means you’re supporting independent creators and the causes they care about. Everything is made to order and shipped from their Kentucky facility by real people, not just machines. 

The brand team was tasked to create an ownable and cohesive experience that would not only reflect the company's purpose & vision but also focus in on creators & users. Considering that millions of people use Teespring, we were challenged to create a brand for "everyone". Below chronicles our exploration and process.

 

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Role: Senior Brand Designer

Creative Director/Lead Designer: Alec Schmidt

Original logo mark: Goodby Silverstein