Sprintwell is a team of veteran designers and product managers whose experiences intersect people, business, and culture. They help teams make better decisions faster using proven sprint frameworks. This helps avoid wasting time, money, and energy so teams can focus on solving business challenges, big and small — faster.
I came on board to help hone in on Sprintwell’s brand strategy during a time of major growth in the company. The goal was to create a brand identity reflective of Sprintwell’s mission and vision that could also evolve as the company grew.
Role: Brand Designer
+ Collaboration: Charbel Semaan, Ryan Seamons, Emma Moran, Sydney Cohn
Common themes: Speed, Flow, Balance, Burst, Progression, Spark, Connection, Elevate, Raising up, Simple, Timeless
Inspired by speed and distance. This is a bold and inspiring approach that reflects the overall experience we deliver from start to finish.
The logo mark can be read as both a running track and wing. It is a point in the track before the straight away. A point before you launch off. This symbolizes the speed we are able to take our clients. The wing reflects how we guide the direction. We build up our clients to take off.
We help teams become higher performing, faster. We also help raise people up to find purpose and joy in their work.
This logo is an iconic wing that symbolizes speed but also direction. It touches on what we do both on a high and personal level. The balance of curves and straight lines sets a friendly but serious tone. The typography is simple and friendly, which reflects how we approach our client experience in every touch point.
Inspired by surprise and delight. These are the feelings you experience in the journey.
This logo mark is both an arrow and burst. It symbolizes speed and energy. The arrow is meant to focus on speed and direction. The burst symbolizes the energy you feel when you sprint. This is a simple and minimal approach that can easily allow flexibility in the system being created around it.
Human and Evolving
We draw inspiration from organizational behavior and human-expression to approach the way we communicate and lead. Our movement is to help every team embrace a new way of working.
Trusted and Approachable
We are experts with confidence who strive to always connect emotionally with our partner teams. The quality of our relationships allow us to create impact that matters.
Focused and Empowering
Our mission has always been to elevate teams to do their best work. To ensure long lasting success we tailor each experience to the needs of our partners. Helping side-by-side to tackle challenges with solutions that empower.