During Sprintwell’s rebranding process, the co-founding team began to discern and reimagine how they might capture the company’s growing vision and mission. To scale this vision the concept of Abound was created: an innovation studio empowering teams and products to turn friction into flow. Ultimately, enabling dignified work and joy.
Role: Brand Designer
+ Collaboration: Charbel Semaan, Ryan Seamons, Emma Moran, Sydney Cohn
We see a world where people experience joy in their work.
To realize our vision, we’re on a mission to turn friction into flow.
How do we accomplish this?
We do this by helping re-frame challenges into opportunities. We help teams work better, faster, and decisively to create solutions. We help individuals navigate personal life friction, career friction, etc.
We help teams unlock new waves of potential.
At Abound, we empower your team to turn any friction into flow by approaching work in a new way—resulting in higher performance, faster problem-solving, more meaningful connections, and lasting organizational change.
a·bound: to be plentiful
borrowed from Latin abundāre “to overflow, be full, be plentifully supplied (with),” from ab- AB- + undāre “to rise in waves, surge, flood,”
Abound is on a mission to help turn friction into flow by reframing challenges into opportunities and unlocking new waves of potential. The logo is an abstract reflection of this: a transformation that flows like a wave and peaks like a mountain top enabling one to fully abound. The goal here was to create an iconic, authentic, and approachable identity that could continue to evolve and scale as the company grew. Although the shift from Sprintwell to Abound was put to a halt, we were still proud of the unshakable foundation and principles that were created from this process.
*Notable highlight: when presenting this work to my team, the co-founder jumped out of his seat with tears of joy. Proud moment for all of us.