THE STATE OF SERVICE EXPECTATIONS

Front partnered with the Global Web Index to survey 4,500 desk workers — who rely on business software and services to get their work done. They set out to study what their customers’ customers want and expect. By investing in this research, Front aimed to not only equip businesses with actionable insights but also to position themselves as a thought leader in the customer service landscape. The data collected was transformed into a gated downloadable report highlighting factors that drive customer loyalty and happiness.

TIMELINE:
10 days

CHANNELS:
web, social, email, blog, press

✦ PROJECT TEAM
Creative lead: Remilla Ty
Marketing lead: Adam Risman
Content Marketing: Andrea Lean
Producer: Anne Racioppi
Social: Jane Chong