FRONT UNWRAPPED 2025
Front launched Front Unwrapped as its end-of-year campaign to announce new product updates and improvements. It aimed to reinforce Front’s reputation as an AI innovator that puts humans at the center, drive product awareness, and delight customers and reinforce trust by showcasing how customer feedback directly informed the most requested features. A series of videos highlighed customer feedback before unveiling the delivered feature, which was promoted across various channels.Timeline:
3.5 weeks
✦ PROJECT TEAM
Creative lead: Remilla Ty
PMM lead: Caroline Liu
PMM support: Sara Spangenberg
Motion design: Devon Moodley
Creative lead: Remilla Ty
PMM lead: Caroline Liu
PMM support: Sara Spangenberg
Motion design: Devon Moodley
Sketches (combination of direction 1 + 4)


Storyboards

Thumbnails





Campaign assets





Directions that didn’t make the cut



