FIGMA FOR EDU

The Figma for Education team hit the road, making stops at eight college campuses and giving away over 7,000 ice creams from a fun, branded ice cream truck. Their mission? To spread the word about Figma's perks for students and get them excited about using it.

BRIEF:
Raise brand awareness, user engagement, sign-up growth by redesigning Figma’s ice cream truck with a novel, playful, and fresh approach that will excite students and professors.

TIMELINE:
1 week

CHANNELS:
In-person event, social

✦ PROJECT TEAM
Creative Director: Damien Correll
Brand Designers: Remilla Ty, Indhira Rojas
Motion Designer: Gilles Desmadrille
Copywriter: Lauren Bernal
Producer: Sydney Halle
Education Marketing Manager: Alex Fagundez
Designer Advocate for Education: Miguel Cardona