FIGJAM AI 🤖

Figma unveiled its debut AI features in FigJam, marking a significant advancement in the product's evolution. This launch also presented an opportunity to reintroduce FigJam to the world, powered by AI and designed to help teams work and meet better together.

24 hours post launch —
Comms: 10+ press articles (Fast Company, TechCrunch, The Verge and Bloomberg)
Social: Over 2M owned impressions + 33k engagements in just 8 hours.
Editorial: Hero blog post leading the search engine results page for FigJam AI.

Timeline: 1 month
Channels: Social, Web

✦ PROJECT TEAM
Creative Director: Damien Correll
Motion Lead: Chad Colby
Brand Strategist: Andrea Helmbolt
Lead Brand Designer: Remilla Ty
Brand Designers: Maria Chimishkyan, Leandro Castelao, Indhira Rojas
Motion Designer: Devon Moodley, Gilles Desmadrille
Producer: Sydney Halle
Marketing Lead: Stephanie Zou
PMM: Liat Cohen
Social Content Lead: Yohan Lee