Control Shift
Front launched a campaign, Control Shift — that anchors messaging around where Front is headed: the only customer service platform with human-in-control AI for automation you can trust.TIMELINE:
1 month
CHANNELS:
Product, social, webinar, blog, web
✦ PROJECT TEAM
Creative lead: Remilla Ty
Brand: Gregory Taxerman, Luka Ilic
Motion design: Stina Wahlén, Devon Moodley
Director of PMM: Sara Spangenberg
PMM lead: Sarah Goldman
Supporting PMM: Caroline Liu
Director of corporate marketing: Adam Risman
Content lead: Andrea Lean
Customer marketing: Jane Chong
Web dev lead: Nik Kreinberg
Creative lead: Remilla Ty
Brand: Gregory Taxerman, Luka Ilic
Motion design: Stina Wahlén, Devon Moodley
Director of PMM: Sara Spangenberg
PMM lead: Sarah Goldman
Supporting PMM: Caroline Liu
Director of corporate marketing: Adam Risman
Content lead: Andrea Lean
Customer marketing: Jane Chong
Web dev lead: Nik Kreinberg
Storyboards (select frames)
Keynote
